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Welcome to The ApParent Solopreneur

The 15-Minute System That Gives You Your Time Back


Before we begin...

I just wanted to give a huge shoutout to Nikki Finlay for her helping to fuel the solopreneur journey recently! Make sure to check out her awesome publication here that helps put the current state of the economy in terms for the rest of us and keep an eye out for her forthcoming book! Thanks again Nikki!


There’s a quiet point in every busy parent’s day where things just… stop working.

Your brain’s juggling deadlines, dishes, and dreams — and all of them drop at once.

It’s not because you’re disorganized. It’s because your system crashed.

And no, you don’t need a new planner or another “optimize your morning” video.

You need a reset — one that fits real life, not fantasy routines.

The Real Cost of Chaos

When you’re pulled between work, family, and side projects, chaos isn’t just clutter — it’s drag. Every open loop steals mental energy you could use elsewhere.

The solution isn’t willpower. It’s trust. If you can trust your system, you can rest your brain.

Why Most Systems Fail

Most productivity methods assume you’re starting from a calm baseline. You’re not. You’re mid-chaos, between meetings and bedtime.

That’s why I built something I could run on fumes — not motivation. A small 15-minute rhythm that buys me back focus without costing another hour.

The Reset Framework

Here’s how it works:

  • Mind (1–6 min): Brain-dump. Sort into Must / Should / Could.
  • Environment (6–11 min): 5-minute cleanup sprint within a 6-foot radius.
  • System (11–15 min): Move one “Must” forward and file the rest.

You’re not fixing your whole life. You’re buying mental bandwidth for the next decision.

The ROI of Clarity

The truth no one talks about: clarity compounds.

When you start your day with clarity, every decision that follows costs less effort.

That’s how you reclaim time — not through hustle, but through mental margin.

Action Steps

  1. Run one 15-minute reset before lunch tomorrow.
  2. Save your Must/Should/Could template on your phone.
  3. Automate one “System” task (like meal reminders or recurring bills).
  4. Do a Sunday Weekly Reset to prevent drift.

What could you do with an extra hour of calm every week?


I built this system for people like us — parents, creators, anyone trying to do more of what they love with those they love.

👉 Get The 15-Minute Chaos-to-Clarity Reset — only $15 before it goes up.

-Matt

P.S. If you’ve been meaning to “get organized” but don’t know where to start, this guide will give you that starting point — in a way that actually fits your life.

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Welcome to The ApParent Solopreneur

I'm a entrepreneur, blogger, and parent who loves to talk about business & entrepreneurship, parenting & relationships, and health & wellness, self care, productivity and more! Subscribe and join the journey with over 1,000+ newsletter readers every week!

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