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The ApParent Solopreneur: The Organized Mayhem of Family Life

I'm a entrepreneur, blogger, and parent who loves to talk about business & entrepreneurship, parenting & relationships, and health & wellness, self care, productivity and more! Subscribe and join the journey with over 1,000+ newsletter readers every week!

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Featured Post

How Parents Can Create a Week's Worth of Content in a Single Naptime

READ TIME - 4 MINUTES The other day I came across some typical content marketing advice online. A few "experts" are going back and forth about posting schedules, platform algorithms, and embracing the creator grindset. I rolled my eyes. Because after years of balancing content creation with parenthood, I've learned something that contradicts most advice we see on social media: traditional content creation strategies are useless when your environment involves tiny humans interrupting you every...

People walk down a crowded street with flags.

Ever wonder why some people thrive, even when life hands them a “produce aisle” of bruised bananas and wilted spinach for time and energy? Here’s a juicy truth most miss: your limitations aren’t rotten — they’re ripe. The trick isn’t squeezing in more, but picking better, fresher, and letting the rest stay on the shelf. What if that packed calendar and those relentless demands could help you create something more flavorful than the overstuffed routines everyone else is choking down? Sharpen...

Man relaxes in a chair, enjoying the outdoors.

Hi there, Does the below sound like you? “I just need to do a little more research first.” Sure you do. You’ve been “preparing” to start that project for… what, six months now? You’ve read every Medium article about best practices, watched YouTube tutorials until 2 AM, and created a color-coded spreadsheet that would make a consultant weep with joy. Meanwhile, someone with half your talent and a quarter of your preparation already launched their messy first version. They’re three iterations...

a white busturine of a man with a beard

“The truly free individual is free only to the extent of his own self-mastery. Those who will not govern themselves are condemned to find masters to govern over them.” — Steven Pressfield, The War of Art When you think of freedom, does it mean quitting your job? Or making more money? Or being able to work from anywhere? Pressfield — channeling Socrates — offers a deeper truth: You are only as free as the habits, thoughts, and behaviors you’ve mastered. Not the ones you dream about. The ones...

A clean and modern workspace with dual monitors.

Ever found yourself staring at your laptop screen at 10:37 p.m. with 14 browser tabs open and the distinct feeling you’d spent all day being “busy” without making any actual progress? If you’re building something meaningful while raising tiny humans, you probably know this feeling intimately. That constant tug-of-war between big dreams and limited time blocks that leaves you perpetually feeling like you’re failing at everything. “The ability to simplify means to eliminate the unnecessary so...

A family is spending time together outdoors.

Let’s start with a safe bet: If you’re reading this, you’ve probably reheated your coffee so many times it now tastes like “Tuesday.” Welcome to the club. It isn’t even 8 a.m. and already: The socks are missing (again). Your inbox has mutated into a choose-your-own-adventure thriller. And the only thing less attainable than inbox zero is a quiet breakfast. Sound familiar? If not — congrats, you’ve unlocked the “alternate reality” achievement. You grind, you juggle, you crash. Yet, somehow,...

A woman sitting on a rock in front of a river

If you’re a parent, a creative, or someone with too much on their plate… Self-care often sounds like a joke. You want to take better care of yourself. But every list you find feels like more work: Meditate for 20 minutes Try breathwork Journal for clarity Meal prep everything Do a full skincare routine By the time you’re done reading the list, you’re already tired. Let’s shift the definition. You don’t need more time. You need better defaults. Here are 5 frictionless self-care habits you can...

a man sitting in a chair looking at his cell phone

“I just need this one tool, this one course, this one idea — and then everything will finally click.” Sound familiar? You’re not lazy. You’re not undisciplined. You’re just stuck in the loop of Shiny Object Syndrome — and it’s costing you far more than you think. Let’s unpack what’s really going on, and how to reclaim your focus so your best ideas stop gathering dust. Why You Keep Chasing the New Thing Let’s be real. If you’re a solopreneur, knowledge worker, or content creator… you’re...

a woman sitting in front of a laptop computer

"I should check that article." "Wait, let me save this podcast for later." "This book looks amazing—adding to cart!" "Oh look, another newsletter I should subscribe to." Sound familiar? If you're nodding your head, welcome to the club. We've all fallen into the "infinite input trap"—that digital quicksand where our consumption becomes an endless cycle of save, forget, repeat. My Breaking Point (And Probably Yours Too) Three months ago, I hit a wall. My "to read" folder had reached such epic...

A person sitting on a bench in front of a body of water

Ever notice how the loudest voices in business advice seem to come from the most extroverted personalities? "Network more!" "Get on stage!" "Be everywhere!" Meanwhile, you're wondering if success is possible without draining your social battery every single day. I've been there too, wondering if I was fundamentally flawed as an entrepreneur. The business world has long operated on an extroversion bias that leaves many of us feeling like we're doing is wrong. We're told success requires...

Woman uses a tablet at her office desk.

Why building a second brain isn’t a luxury for solopreneurs—it’s survival. The Invisible Weight of Working for Yourself Solopreneurship is supposed to be freeing. You control your time, your projects, and your direction. But with that freedom comes a less glamorous truth: you also carry the full cognitive burden. You’re the strategist, the writer, the executor—and the idea factory. There’s no handoff. No backup brain. Just you and everything you’ve captured, half-finished, or thought of while...