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The ApParent Solopreneur: The Organized Mayhem of Family Life

I'm a entrepreneur, blogger, and parent who loves to talk about business & entrepreneurship, parenting & relationships, and health & wellness, self care, productivity and more! Subscribe and join the journey with over 1,000+ newsletter readers every week!

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Featured Post

How Parents Can Create a Week's Worth of Content in a Single Naptime

READ TIME - 4 MINUTES The other day I came across some typical content marketing advice online. A few "experts" are going back and forth about posting schedules, platform algorithms, and embracing the creator grindset. I rolled my eyes. Because after years of balancing content creation with parenthood, I've learned something that contradicts most advice we see on social media: traditional content creation strategies are useless when your environment involves tiny humans interrupting you every...

Brought to you by Kortex, one of my favorite note taking apps, and includes access to some of your favorite LLM’s, like ChatGPT, Claude Sonnet/Opus and Gemini. Try it out for free today with my affiliate link. My Medium friends can enjoy this story here as well. If you’re highlighting everything but remembering nothing, you’re not alone. Here’s why most knowledge management systems actually make you forget more — and what to do instead. We’ve all been there. You discover an amazing article,...

A father walks with his child down the sidewalk.

“Would I start writing about this in the next 30 seconds?” That’s the filter that transformed my newsletter strategy. Picture this: Wednesday afternoon, 3:47 PM. You’ve got your Kit dashboard open, a half-empty energy drink getting warm, and your brain is cycling through newsletter topics like a broken algorithm. Your content backlog is overflowing: Deep-dive series on email automation (needs 4 weeks of research) Video course announcement (requires equipment you don’t have) Industry trend...

Someone analyzes financial data on a tablet.

Where have I been?! Probably staring at my analytics dashboard like it held the secrets to the universe. You know that morning ritual, right? Coffee in one hand, phone in the other, immediately diving into yesterday's performance metrics. I used to refresh my insights more obsessively than checking if my kids remembered their lunch money (spoiler alert: they didn't, and neither did my content engagement). Every notification felt like a report card from a teacher I was desperately trying to...

People work at desks in a modern office.

I regularly hear from people who have what everyone calls a “great job.” Good salary. Benefits. Corner office. The works. They all sound miserable. When I ask what’s wrong, they say some version of the same thing that makes me want to roll my eyes at our entire culture: “I feel so guilty for wanting more. I should just be grateful for what I have.” Here’s the thing about that guilt: it’s not yours. The Gratitude Trap We’ve been sold this idea that wanting more than your stable 9–5 makes you...

People walk down a crowded street with flags.

Ever wonder why some people thrive, even when life hands them a “produce aisle” of bruised bananas and wilted spinach for time and energy? Here’s a juicy truth most miss: your limitations aren’t rotten — they’re ripe. The trick isn’t squeezing in more, but picking better, fresher, and letting the rest stay on the shelf. What if that packed calendar and those relentless demands could help you create something more flavorful than the overstuffed routines everyone else is choking down? Sharpen...

Man relaxes in a chair, enjoying the outdoors.

Hi there, Does the below sound like you? “I just need to do a little more research first.” Sure you do. You’ve been “preparing” to start that project for… what, six months now? You’ve read every Medium article about best practices, watched YouTube tutorials until 2 AM, and created a color-coded spreadsheet that would make a consultant weep with joy. Meanwhile, someone with half your talent and a quarter of your preparation already launched their messy first version. They’re three iterations...

a white busturine of a man with a beard

“The truly free individual is free only to the extent of his own self-mastery. Those who will not govern themselves are condemned to find masters to govern over them.” — Steven Pressfield, The War of Art When you think of freedom, does it mean quitting your job? Or making more money? Or being able to work from anywhere? Pressfield — channeling Socrates — offers a deeper truth: You are only as free as the habits, thoughts, and behaviors you’ve mastered. Not the ones you dream about. The ones...

A clean and modern workspace with dual monitors.

Ever found yourself staring at your laptop screen at 10:37 p.m. with 14 browser tabs open and the distinct feeling you’d spent all day being “busy” without making any actual progress? If you’re building something meaningful while raising tiny humans, you probably know this feeling intimately. That constant tug-of-war between big dreams and limited time blocks that leaves you perpetually feeling like you’re failing at everything. “The ability to simplify means to eliminate the unnecessary so...

A family is spending time together outdoors.

Let’s start with a safe bet: If you’re reading this, you’ve probably reheated your coffee so many times it now tastes like “Tuesday.” Welcome to the club. It isn’t even 8 a.m. and already: The socks are missing (again). Your inbox has mutated into a choose-your-own-adventure thriller. And the only thing less attainable than inbox zero is a quiet breakfast. Sound familiar? If not — congrats, you’ve unlocked the “alternate reality” achievement. You grind, you juggle, you crash. Yet, somehow,...

A woman sitting on a rock in front of a river

If you’re a parent, a creative, or someone with too much on their plate… Self-care often sounds like a joke. You want to take better care of yourself. But every list you find feels like more work: Meditate for 20 minutes Try breathwork Journal for clarity Meal prep everything Do a full skincare routine By the time you’re done reading the list, you’re already tired. Let’s shift the definition. You don’t need more time. You need better defaults. Here are 5 frictionless self-care habits you can...